PJ OLSSONS ROCK CAMP
PJ OLSSONS ROCK CAMP
This is a project that I worked on during my 2015 summer internship at the Upper Peninsula Marketing Department. I drove all the branding initiatives in it, and throughout the entirety of this project I consulted with the executive director, marketing director and PJ Olsson himself.
PJ Olsson's Rock Camp is located in Houghton, Michigan, and it is an intensive two week music program that provides young musicians with real world and life changing experiences. During Rock Camp, the campers work closely with real life professional musicians, audio engineers and technical crew.
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
Main Aspects:
- Identification Badges
- Promotional Posters
- Post Cards
- Sidewalk Stickers
- Informational Card
- Merchandise: T-Shirts, Stickers, Tattoos
- V.I.P Package: Certificates, Seat Covers, Parking Tickets, Package Lists
