Some still view the debit card as a cash withdrawal tool to the extent of calling it an “ATM card” despite the fact that the transactions are free.

The client tasked us to challenge this mentality by encouraging card utilisation as a means to spend conveniently and freely through a cash back campaign where NCBA customers are instantly rewarded with a 2% cash back every time they spend Kshs. 5,000 or more using their debit cards.

We turned their most frequent purchases into a symbol of spending less with a card that lets you do more.

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